Top 5 Reasons to Market Your Business on Pinterest
More than 400 million people use Pinterest every month to find ideas and inspire their next purchase. I REPEAT.
MORE THAN 400 MILLION PEOPLE use Pinterest EVERY MONTH to find ideas and INSPIRE THEIR NEXT PURCHASE.
I’ll let that sink in for a moment…
If you are reading this then you are probably a business owner who is still on the fence about using Pinterest to promote your business and want to know why you should invest your time in marketing on the platform.
Pinterest is unlike any other social media because it is an amazing visual search engine where people go to browse, discover, and buy.
Don’t you want to receive FREE organic traffic to your website and business every month that can convert into sales?
Here I go over the top 5 reasons why Pinterest is the best platform to market your business (better than Instagram….YUP I SAID IT) and why you should start using it today to grow your traffic and increase sales if you haven’t already!
#1 Your Content Can Gain Traffic for LIFE!
Once you share your content whether a blog post, TikTok video, podcast, freebie, or product to Pinterest, it is on the platform FOR LIFE!
That’s right.
What you are promoting will not get lost in a timeline feed such as Instagram and if you use the proper Pinterest SEO, you will be able to continuously get traffic from the content you created months even years ago to your business.
*A pin that I created over a year ago is still ranking on the first page for its keyword search term and has been consistently my #1 traffic source to my business.
Therefore the impact your content can have on the platform is well worth your time in growing your business.
#2 Pinterest is Designed to Promote E-Commerce Stores
Pinterest is THE ONLY SOCIAL MEDIA (I say this lightly…because really Pinterest is a visual search engine) that has a SHOP tab.
Pinterest gives you the incredible ability to connect your Shopify and Etsy Shops to Pinterest to make it easier to promote your products and make more sales through the platform!
#3 Easily Link your Website and Products to Pins Images
Pinterest makes it easier than any other social media platform to share links to your business and website.
You have the ability to click straight through to your website when clicking on a pin image that you are interested in learning more about or are interested in purchasing.
Whether you are a shop owner promoting your own products or a blogger promoting affiliate products (such as Amazon) that you recommend, Pinterest makes it super easy to tag multiple products in a pin to make it easier for a user to make a purchase.
When a user is browsing Pinterest and is interested in purchasing a product in a photo on a pin, they can just click the product on the image and get redirected to the website where they can purchase it.
Talk about being super user-friendly for the buyer!
#4 Pinterest is Both Desktop and Mobile Friendly!
The easier it is for a user to browse on Pinterest whether they are on a computer or on their phone, the easier and more likely they will spend more time on the platform and get inspired to make their next purchase.
#5 People are Actively Searching on Pinterest for What They Need or Want
People use Pinterest the same way Google is used; they use the search bar for helpful information, tips, hacks, inspiration, ideas, as well as products to buy for themselves or their loved ones.
This makes Pinterest an easy marketing tool to soft sell to your ideal audience and get more customers that love your brand and business.
Another great thing about Pinterest is that it won’t take years to be found as it would on Google AKA less time you are waiting to gain traffic and increase sales.
So tell me…
Do you want FREE organic traffic to your website?
Do you want to reach your ideal audience/customer quicker?
Do you want to make more sales in your business?
If so, then I think you are ready to make Pinterest your #1 in your Marketing Strategy!
If you want to learn more about Pinterest Marketing, I am happy to help!
I am a Pinterest Manager who is passionate about helping other entrepreneurs and creatives such as yourself get the most out of Pinterest for your business!